I've been freelance writing since 2014, with a specialty in creating content for the web. I have a background in marketing, media, and public administration.
If you’re a part of the 68% of businesses(1) without a conversion rate optimization (CRO) strategy, this one is for you. A solid CRO plan can double or even triple your revenue, so it’s absolutely worth thinking about if you aren’t already. Many top-performing businesses spend upwards of $2,000 a month on CRO, making it clear that there is a value in this marketing tool.
So what exactly is conversion rate optimization? And what are some best practices?
Definition of CRO
A website’s conversion...
What is Branding?
One simple definition of branding is that it is the act of establishing your brand. Any actions taken in support of your brand constitute branding. This could range from creating a logo to sponsoring a community event. One example that occurs during the holidays when some companies air season’s greetings-themed commercials that have little to do with their product.
Importance of Branding
It helps your business receive recognition from potential customers. We’ll go over some ...
You’ve no doubt heard the terms “artificial intelligence” and “machine learning” before. And if you haven’t, you will soon. By 2021, it’s estimated that 80% of new technologies will be AI-based. And 37% of organizations globally are using some form of AI to improve their daily operations.
Amazon, for example, used machine learning to reduce its shipping time by over 225%. So, if you aren’t sure what these terms mean, and what the difference between them is– don’t worry, we’re here to help.
Is your human resource strategy more of a fingers-crossed, hope-for-the-best type of plan than a concrete, actionable map to success? Are you sick of rushing to replace employees while your staff works overtime? The Center for American Progress estimates that turnover costs an organization 213% the cost of salary and benefits for the position. Isn’t there some way a company can cut down on that?
It turns out, there is. Human resource planning is something that just about every organization ca...
It's happened. You fell off the running wagon. Maybe you're suffering from post-marathon burnout, or maybe the call of the couch was just too strong. Either way, you're looking to lace up your shoes again, but you're nervous. Do you really have to start all over?